Inclusive digital experience

Designed to be
used by everyone.

Accessibility is not an additional layer: it informs typography, contrast, structure and the way every person moves through the website.

01PerceivableReadable content
02OperableAccessible interactions
03UnderstandableConsistent paths
04RobustSemantic structure

Experience rules

Six principles.
One language.

Every visual and functional decision is assessed for its ability to make content clearer, more accessible and predictable.

01

Readability

Font sizes, line spacing and line lengths are designed to support comfortable reading.

02

Contrast

Text, surfaces and interactive states maintain clear visual separation.

03

Navigation

Logical order, semantic structure and understandable paths connect the different sections.

04

Keyboard

Links and controls must be reachable and usable without relying on a mouse.

05

Visual content

Informative images are given alternative descriptions consistent with their meaning.

06

Multimedia content

Audio and video are assessed with captions and text alternatives in mind.

Continuous improvement

A process.
Not a statement.

The site evolves together with content and technologies. This is why accessibility is designed, verified and updated over time.

01

Design

Accessibility, responsive behaviour and readability are built into the visual rules from the outset.

02

Verify

We check structure, contrast, focus, keyboard operation and content behaviour.

03

Improve

Reports become targeted improvements and inform subsequent revisions.

Accessibility reports

Have you encountered
a barrier?

Tell us the page, the device you used and the problem you encountered. Your report will help us take specific action.

Send a report